Published Work
Alex Planes
Content Marketer and Brand Copywriter
United States
My SEO content ranks on Page 1. Want to rank? Let's talk -- ask me about SEO + content marketing leadership.
United States
My SEO content ranks on Page 1. Want to rank? Let's talk -- ask me about SEO + content marketing leadership.
Published Work
An extensively researched software review article I created to establish the framework for the entire software-review content hub -- it currently ranks #1 for its top priority target keyword and is generating thousands of dollars in lead value every month.
Taking a different look at electric vehicle statistics, particularly adoption rates compared to early gas-powered autos, before EVs became mainstream.
An extensive deep-dive review of the most popular worker time-tracking app in the world -- currently ranking and driving traffic!
An investigation into the top emerging technologies in transportation and logistics, and an analysis of their potential impacts on the industry in the future.
Few accessories can elevate your pool experience like a fire pit. This guide has everything you need to help you choose the perfect pit for your backyard!
Deeply-researched article to help affiliate marketers optimize their headlines -- based on data and real-world results -- to convert more traffic and make more sales from the same volume of emails (or via other channels).
A piece about the impending Starlink IPO, written to target Elon Musk keyword searches as well as for serious investing analysis.
In this article, we'll examine job scheduling for field service businesses, and we'll explore tips, tactics, and tools to implement it effectively.
This is the longest and most heavily-researched article I've ever published. It was written over the course of six months, during which I maintained my regular publishing cadence with The Motley Fool. I interviewed multiple futurists and experts for this piece, including Ray Kurzweil, Martin Ford, and Aubrey de Grey. Many of the predictions seem prescient (at least to me). The original article is still live, but most of its images are broken now.
An article attempting to rebut some of the hysteria and misinformation surrounding GMOs.
A newsworthy article to help people understand their options during a major chlorine shortage. It quickly became -- and remains -- one of the most popular articles on River Pools' blog, the most popular pool resource blog in the world.
I mainly like sharing this article because it was one of the earliest published pieces to call out GameStop's extremely high short interest, predating by about a year the massive (and heavily covered) short squeeze and price spike in GameStop's stock. It has been redirected to a general-purpose explainer article about shorting stocks, but is still visible on my Fool author profile.
A tongue-in-cheek blog post about the calories in Thanksgiving food and how much sexual activity you'd need to burn off various items, written for sexual / general health eCommerce brand Hims.
This is an older guest post I wrote to help a client gain backlinks for SEO purposes. I've never actually owned or transported a tiny home, but I think I've done a pretty good job presenting the information as though I'm an expert at the process. Maybe you'll find it helpful!
Website Work (design + development + copy)
A screengrab of the redesigned site for Amerifi, a small business lender whose owner hired me to provide comprehensive content and SEO services. The company was acquired by Nav approximately eight months after this site went live.
I developed a new page structure and design, conceptualized all interactive WordPress blocks / modules, and led a designer and a team of WP developers to implement everything. You can see the previous version of this page type at this link to compare both: https://www.workyard.com/construction-management/equipment-management-software
I created the overall structure and wrote all copy for the homepage and all primary landing pages in the 2023 ISN site update project, which is still used by the most popular inspection business app in the world.
I led the full design, development, and copywriting for a small business in the health insurance consulting space. The site I launched is still actively generating clients for Thrive Medicare Strategies today.
A screengrab of the redesigned site for Blue Chip Sports Management, a health club consulting firm whose owner hired me to provide comprehensive content and design services.
Sales / Promotional Copy Work
A presell page / sales letter for The Motley Fool's Stock Advisor service.
The first email in a 10-email sequence promoting a lifetime subscription to Schaeffer's Weekend Alert Trader.
This is a redesigned pre-sell page for a Canadian coworking space. I provided all on-page copy for all membership options currently on the Touchdown Coworking site, as well as guidelines for adapting the copy to a more conversion-oriented design.
Multimedia Work
The introductory section to a largely confidential proposal for major architectural work on a large medical-grade research facility. The full proposal is nearly 200 pages long and intended to secure a multimillion-dollar service contract.
I wrote all the copy, researched all data, and led design of the final printable / downloadable brochure for Thrive Wealth Strategies.
I wrote and optimized all copy, and created the layout for final design and graphics, for this presentation targeted at health club owners and potential seed round investors.
The complete (as of mid-2019) whitepaper for blockchain-based eSports startup ESTN. I wrote all copy and led the design project to create the final downloadable whitepaper.
I wrote (and managed pre-publication layout + design work) this book to help health club owners and executives maximize their resources and facilities. Topics include legal concerns, hiring and staff management, and multi-channel marketing tactics, among others.
I completely revised and updated a comprehensive lead magnet for inground pool buyers: optimized existing copy, expanded with new copy, and led redesign of final downloadable PDF to present a more "on-brand" experience.