Alex Planes

Conversion Copywriter and Content Marketer

United States

I write words to help you sell more stuff.

Portfolio

Published Work

River Pools
09/16/2021
The Top 7 Fiberglass Pool Manufacturers for 2021

A comprehensive review of the major manufacturers in the fiberglass pool industry. This article was a challenge due to the risk of legal and industry blowback, but it currently ranks in the top 3 for most fiberglass pool manufacturer searches.

River Pools
05/12/2021
Can I Use Bleach Instead of Chlorine to Clean My Swimming Pool?

A newsworthy article to help people understand their options during a major chlorine shortage. It quickly became -- and remains -- one of the most popular articles on River Pools' blog, the most popular pool resource blog in the world.

Hims & Hers
11/23/2019
How to Burn off Thanksgiving Calories with Sex

A tongue-in-cheek blog post about the calories in Thanksgiving food and how much sexual activity you'd need to burn off various items, written for sexual / general health eCommerce brand Hims.

Crowd Ox
07/26/2018
Crowdfunding Checklist #10: Maximizing Campaign Results

Part 10 in a 12-part series written to help newer product developers and creators maximize the results of their crowdfunding campaigns. I wrote all 12 parts of this series, which are still featured on the Crowd Ox blog for potential clients and other users of crowdfunding platforms.

The Motley Fool
03/09/2020
This is the Most Shorted Stock in the Market Right Now

I mainly like sharing this article because it was one of the earliest published pieces to call out GameStop's extremely high short interest, predating by about a year the massive (and heavily covered) short squeeze and price spike in GameStop's stock. It has been redirected to a general-purpose explainer article about shorting stocks, but is still visible on my Fool author profile.

Tiffany The Tiny Home
07/11/2018
The Ultimate Guide to Transporting Your Tiny Home

This is an older guest post I wrote to help a client gain backlinks for SEO purposes. I've never actually owned or transported a tiny home, but I think I've done a pretty good job presenting the information as though I'm an expert at the process. Maybe you'll find it helpful!

The Motley Fool
12/23/2013
The Shape of the Future: How to Help Tomorrow's Children Cope With a World of Accelerating Change

This is the longest and most heavily-researched article I've ever published. It was written over the course of six months, during which I maintained my regular publishing cadence with The Motley Fool. I interviewed multiple futurists and experts for this piece, including Ray Kurzweil, Martin Ford, and Aubrey de Grey. Many of the predictions seem prescient (at least to me). The original article is still live, but most of its images are broken now.

Website Work (design + development + copy)

Amerifi
03/21/2019
Redesigned Amerifi Homepage

A screengrab of the redesigned site for Amerifi, a small business lender whose owner hired me to provide comprehensive content and SEO services. The company was acquired by Nav approximately eight months after this site went live.

Thrive Medicare Strategies
10/08/2020
Thrive Medicare Strategies (New Website Build)

I led the full design, development, and copywriting for a small business in the health insurance consulting space. The site I launched is still actively generating clients for Thrive Medicare Strategies today.

Blue Chip Sports Management
06/14/2019
Redesigned Blue Chip Sports Management Homepage

A screengrab of the redesigned site for Blue Chip Sports Management, a health club consulting firm whose owner hired me to provide comprehensive content and design services.

Sales / Promotional Copy Work

Touchdown Coworking
06/01/2021
Touchdown Private Offices

This is a redesigned pre-sell page for a Canadian coworking space. I provided all on-page copy for all membership options currently on the Touchdown Coworking site, as well as guidelines for adapting the copy to a more conversion-oriented design.

Multimedia Work

Ci Design
07/20/2020
Ci Design Proposal

The introductory section to a largely confidential proposal for major architectural work on a large medical-grade research facility. The full proposal is nearly 200 pages long and intended to secure a multimillion-dollar service contract.

Thrive Wealth Strategies
08/12/2020
The THRIVE Method

I wrote all the copy, researched all data, and led design of the final printable / downloadable brochure for Thrive Wealth Strategies.

AccuTennis
08/23/2019
AccuTennis Presentation

I wrote and optimized all copy, and created the layout for final design and graphics, for this presentation targeted at health club owners and potential seed round investors.

Electronic Sports Tournament Network
06/19/2019
ESTN Whitepaper

The complete (as of mid-2019) whitepaper for blockchain-based eSports startup ESTN. I wrote all copy and led the design project to create the final downloadable whitepaper.

Amazon / Blue Chip Sports Management
05/16/2020
Health Club Management Mastery: Building Better Fitness Facilities

I wrote (and managed pre-publication layout + design work) this book to help health club owners and executives maximize their resources and facilities. Topics include legal concerns, hiring and staff management, and multi-channel marketing tactics, among others.

River Pools
08/30/2021
How to Buy a Fiberglass Pool in 2022

I completely revised and updated a comprehensive lead magnet for inground pool buyers: optimized existing copy, expanded with new copy, and led redesign of final downloadable PDF to present a more "on-brand" experience.